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Shopify store due-diligence checklist

What to check before you buy a Shopify store, so the numbers on the listing are the numbers you get.

The Shopify stores storefront on the Zinn Digital® marketplace
  1. Revenue and payouts: ask for a read-only view of Shopify analytics and the payout history for at least the last twelve months.
  2. Profit: list every cost — products, apps, ads, fees — and check the declared profit survives them.
  3. Traffic: find out where visitors come from. A store that depends on one ad account or one social channel carries that risk to you.
  4. Suppliers: get the supplier names and confirm they will keep working with a new owner.
  5. The domain and brand: check the domain's age and link profile, and whether the brand name is free to use.
  6. Refunds and chargebacks: ask for the refund rate and any disputes — they come with the store.

How a Shopify store is transferred

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