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How much is my online store worth?

How buyers usually value a Shopify store or online business, and what makes the price go up or down.

Buying

Profit is where most valuations start

Most small online businesses are priced as a multiple of the profit they make in a year. The multiple goes up with a longer track record, steady or growing profit and less work for the owner, and down when the business depends on one supplier, one ad channel or one product.

What buyers will ask to see

Read-only access to your Shopify analytics and payouts, a list of costs, where your traffic comes from and who your suppliers are. Having these ready makes a sale faster and supports a higher price.

Set your price, then let buyers ask

On this marketplace you set the asking price yourself. There is no listing fee, so you can list, answer questions in the chat and adjust the price if buyers tell you something you did not know.

How to sell a Shopify store

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